The Pacific Club launched in Bondi Beach to create a home away from home for Bondi’s locals and guests alike. Located on the edge of the Pacific Ocean on the east coast of Sydney, The Pacific Club’s location is defined by a relaxed, sophisticated coastal lifestyle.
The brand identity adopted the flag insignia to honour the heritage of the surf lifesaving clubs dotted along the eastern Australian coastline, establishing a bold and iconic brand identity befitting an iconic venue.
A relaxed geometric sans typeface ‘Ano’ complements an informal yet polished atmosphere. A colour palette of rich blue and bright coral provide contrast within the whitewashed interior environment.