We launched the future-facing brand identity and voice for Charles Sturt University as it celebrated its 30th anniversary in 2019 as part of an overarching strategy to reverse the trend of declining student load and to address weak brand recognition through brand identity design and signage as well as advertising for student recruitment and career expos.
As part of a broader strategy encompassing large-scale transformation through to 2022, the rebrand brings together old and new to create a bold new look for the institution.
“We know that in a crowded higher education market, we must stand out from our competitors and tell our story clearly and purposefully. Our new brand direction is unique to us; a strong visual statement about who we are at Charles Sturt. It’s about showing we are confident, forward-thinking and progressive, and keeping pace with changes as they occur.” Said Vice-Chancellor Jenny Roberts.